IMMEDIATE RELEASE: Digitize.AI to Teach and Showcase at 2018 HFMA Annual Conference

Posted by Pat Morrell on May 31, 2018 10:55:15 AM

After making a splash at HIMSS in March, we're heading back to Las Vegas for the HMFA Annual Conference.

We're excited to teach leading healthcare finance leaders about the practical and measurable value of A.I. in the revenue cycle, and to demonstrate our solutions like Lia, the A.I. teammate for faster and smarter prior authorizations.

Full announcement and details below.



Patrick Morrell

Digitize.AI To Teach & Showcase at 2018 HFMA Annual Conference
Fast-growing healthcare A.I. firm to educate healthcare finance leaders on technology trends and unveil intelligent automation solutions for the revenue cycle at leading industry conference.

CHARLOTTE, NC: Digitize.AI, a leading A.I. and automation firm focused on solving complex challenges in the healthcare revenue cycle, announced today that the company’s founders and key leadership team members will attend the 2018 Healthcare Financial Management Association (HFMA) Annual Conference in Las Vegas from June 24th–June 27th.

The HFMA 2018 Annual Conference is the premier education, networking, and technology-unveiling event for healthcare finance executives, and Digitize.AI will be there as the leading voice of A.I.-driven innovation for the revenue cycle with technology demonstrations and education sessions in their company booth (main exhibit hall, #666). 

Digitize.AI made waves in March at HIMSS with the official launch of Lia™, the A.I. teammate for faster and smarter prior authorizations. The company gained further recognition and a wide following after the standing-room-only panel discussion “AI and Machine Learning in Revenue Cycle Management” (video on the Digitize.AI blog), and with the unveiling of the “A.I. Readiness Assessment” (AIRA), a first-of-its-kind strategy tool that helps healthcare providers quantify the value of introducing A.I. and automation to their revenue cycle—particularly prior authorization—teams and workflows.

"A.I. & Machine Learning in Revenue Cycle Management" (VIDEO)

Most recently, Digitize.AI received acclaim and attention with the May 2018 announcement of an industry-leading A.I. Advisory Council. Comprised of veteran data science and A.I. experts, the A.I. Advisory Council collectively touts 31 active and pending patents across a range of technological disciplines, more than 250 published technical and academic papers, and more than 120 combined years of experience working on complex, and often confidential, A.I. initiatives. Read more on the Digitize.AI blog.

With a growing roster of healthcare clients, a compelling business case and ROI, and a mission-driven approach to improving back-office healthcare operations, Digitize.AI’s leadership now looks to build deeper relationships with clients and partners—and to learn from innovators and thought-leaders—at HFMA 2018.

To learn more about Digitize.AI, contact us at or visit our booth (#666) at the 2018 HFMA conference.

About Digitize.AI: Digitize.AI is a healthcare-focused A.I. & Automation firm. Our mission is to use A.I. to help healthcare teams work at the highest and best use of their skills. Lia™, our patent-pending system of intelligence, is an “A.I. teammate” for prior authorizations. Lia helps CFOs and VPs of Revenue Cycle improve the patient experience, increase team productivity, secure revenue, and reduce clinician burnout by automating, accelerating, and reprioritizing prior authorization tasks.

Company leadership: Justin Adams, Co-Founder and Chief Executive Officer; Pat Morrell, Co-Founder and Vice President of Customer Success; Mark Henry, Co-Founder and Lead Engineer; John Leary, Vice President of Business Development.

Board of Advisors: The Digitize.AI board of advisors includes: Bob Hull, Chairman of the Board of Directors at SPX FLOW and a member of Deloitte’s Finance Executive Advisory Group; Mark Linsz, former Corporate Treasurer at Bank of America and current board member at CNL Strategic Capital (Levine Leichtman) and CNL CCT2 (KKR); Dr. Tammara Combs, CEO of Serendipity Interactive; Robert Brinkley, Partner at Womble Bond Dickinson; Mike Lee, President of Independence Consulting; Tim Sittema, Managing Partner of Crosland Southeast; Mike Seferyn, Chief Information Officer for the Family Dollar division of Dollar Tree; Keith Anthony, Managing Partner of Independence Consulting; and Jay Plueger, SVP of Strategic Initiatives and Corporate Development at AvidXchange, Inc.

Contact: Pat Morrell,, 704-769-0791.


Pat Morrell

Written by Pat Morrell