IMMEDIATE RELEASE, HFMA members vote for Digitize.AI & "Lia" for the 2nd year in a row

Posted by Pat Morrell on May 21, 2019 2:00:00 PM

Stoked about this... big news for our team and customers!

Be sure to read below for the latest updates on the HFMA annual conference and "Virtual Pitch" contest, and don't forget to vote for Digitize.AI & Lia here!

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Click here to vote for Lia!

(May 20, 2019)

Patrick Morrell

HFMA Members Select Digitize.AI as a 2-Time Innovation Finalist
For the second year in a row, Digitize.AI's prior authorization solution—Lia—is voted an innovative and needed technology


CHARLOTTE, NC: Digitize.AI, a leading A.I. firm focused on solving challenges in the healthcare revenue cycle, announced that members of the Healthcare Financial Management Association (HFMA) have voted for Digitize.AI’s prior authorization solution—LiaTM—as an innovative and needed technology solution for the second year in a row. Lia helps healthcare finance leaders cut administrative costs, reduce denials, and accelerate revenue.

Voting was overseen by the Healthcare Financial Management Association (HFMA) as part of the association’s "Virtual Pitch" competition in the run-up to its 2019 Annual Conference (June 23-26 in Orlando, FL). Members voted online to select the other finalists alongside Digitize.AI, and the final round of voting is open to the broader public on the HFMA website (click here to cast a vote). Voting ends on June 25th at 6 pm EST, marking the end of the last full day of the 2019 HFMA Annual Conference.

The 2019 HFMA Annual Conference is the premier education, networking, and technology-unveiling event for healthcare finance executives. Digitize.AI will be there as the leading voice of A.I.-driven innovation for the revenue cycle and is hosting solutions showcases in “HFMA Central” (booth #1040) and in the “Innovation Hub” (booth #863D). The company co-founders are also presenting to HFMA Central mainstage on Monday, June 24th at 1:30 pm EST.

Digitize.AI co-founder, Pat Morrell, on the announcement and forthcoming competition:

“This is the marquee event for us and our customers, to be recognized by HFMA members for the second year in a row is an awesome feeling for our team. We’re a fast-moving and competitive group, so we’re gonna work like hell to make our case in the Virtual Pitch competition and take home the overall win. But regardless of the outcome we’re excited to meet with clients and learn alongside other industry leaders. We know we’ve built something special here with our prior authorization solution Lia, and we’re excited to share more with HFMA members in June.”

Click here to schedule time with Digitize.AI @HFMA '19

About Digitize.AI: Our mission is to use A.I. to help healthcare teams work at the highest and best use of their skills. Our core value statement is to grow trust, transparency, and courage in our communities. Lia™ and Mia™ are patent-pending A.I.-enabled Systems of Intelligence for prior authorizations and utilization management. With Lia supporting healthcare providers, CFOs and VPs of Revenue Cycle Management, and Mia supporting health plan executives, Digitize.AI has created pragmatic A.I. solutions that cut administrative costs and improve the patient/member experience. Learn more at

Company Leadership: Justin Adams, Co-Founder and Chief Executive Officer; Pat Morrell, Co-Founder and Vice President of Sales; Mark Henry, Co-Founder and Lead Engineer.

Board of Advisors: The Digitize.AI board of advisors includes: Bob Hull, Chairman of the Board of Directors at SPX FLOW and a member of Deloitte’s Finance Executive Advisory Group; Mark Linsz, former Corporate Treasurer at Bank of America and current board member at CNL Strategic Capital (Levine Leichtman) and CNL CCT2 (KKR); Dr. Tammara Combs, CEO of Serendipity Interactive; Robert Brinkley, Partner at Womble Bond Dickinson; Mike Lee, President of Independence Consulting; Tim Sittema, Managing Partner of Crosland Southeast; Mike Seferyn, Chief Information Officer for the Family Dollar division of Dollar Tree; Keith Anthony, Managing Partner of Independence Consulting; and Jay Plueger, SVP of Strategic Initiatives and Corporate Development at AvidXchange, Inc.


Pat Morrell

Written by Pat Morrell

Topics: AI, Prior authorization, Company news