IMMEDIATE RELEASE: Digitize.AI Announces New Director of Operations

Posted by Pat Morrell on Oct 8, 2018 1:40:32 PM

Our team is growing... we're stoked to announce that Alex Smith has joined the Digitize.AI team as Director of Operations. Welcome aboard, Alex! 

Official press release below:

Director of Operations, Alex Smith



Patrick Morrell




Digitize.AI Announces New Director of Operations

Alex Smith, joins the revenue cycle–focused A.I. firm

CHARLOTTE, NC: Digitize.AI, a leading A.I. firm focused on solving complex challenges in the healthcare revenue cycle, announced today that Alex Smith has joined the company’s team as Director of Operations.

With a multi-faceted career in operations, marketing, and sales across the hospitality and healthcare industries, Alex brings unique and tenured perspective to Digitize.AI’s marketing, operations, and client success programs,.  

Digitize.AI VP of Customer Success, Pat Morrell, on Smith’s appointment: “Alex is an all-star, and we’re pumped to have her on the team. Her passion for innovation, operational efficiencies, and customer satisfaction lines up perfectly with our mission and values. She knows the prior auth process—and pain!—inside and out, and will be a critical advocate for our customers as we continue to expand our platform capabilities and services."

Smith on joining Digitize.AI: “I am thrilled to be joining Digitize.AI at this exciting moment in the company’s history. Digitize.AI’s products are positioned to radically improve the prior authorization process for healthcare providers. As an industry veteran with a vested interest in seeing healthcare providers deliver even more streamlined care to their patients, I am confident this team can shepherd status quo altering products to mass market utilization, to the betterment of all stakeholders.”

Prior to joining Digitize.AI, Smith held leadership positions in marketing, sales, and operations with local healthcare practices as well as a national medical and cosmetic service provider.

To learn more about Digitize.AI and/or to connect with Alex Smith, contact us at

Meet the entire Digitize.AI team here 

About Digitize.AI: Digitize.AI is a healthcare-focused A.I. firm on a mission to transform the administration of healthcare with A.I. Lia™, our patent-pending system of intelligence, is the A.I. platform for faster and smarter prior authorizations. Lia helps CFOs and VPs of Revenue Cycle improve the patient experience, increase team productivity, secure revenue, and reduce clinician burnout by automating, accelerating, and reprioritizing prior authorization tasks.


Company leadership: Justin Adams, Co-Founder and Chief Executive Officer; Pat Morrell, Co-Founder and Vice President of Customer Success; Mark Henry, Co-Founder and Lead Engineer


Board of Advisors: The Digitize.AI board of advisors includes: Bob Hull, Chairman of the Board of Directors at SPX FLOW and a member of Deloitte’s Finance Executive Advisory Group; Mark Linsz, former Corporate Treasurer at Bank of America and current board member at CNL Strategic Capital (Levine Leichtman) and CNL CCT2 (KKR); Dr. Tammara Combs, CEO of Serendipity Interactive; Robert Brinkley, Partner at Womble Bond Dickinson; Mike Lee, President of Independence Consulting; Tim Sittema, Managing Partner of Crosland Southeast; Mike Seferyn, Chief Information Officer for the Family Dollar division of Dollar Tree; Keith Anthony, Managing Partner of Independence Consulting; and Jay Plueger, SVP of Strategic Initiatives and Corporate Development at AvidXchange, Inc.


Contact: Pat Morrell,, 704-769-0791.



Pat Morrell

Written by Pat Morrell

Topics: Digitize.AI culture, Digitize.AI team