Patrick Morrell, Co-Founder & VP Customer Success

Patrick Morrell, Co-Founder and VP of Sales 

As the son of a former Chief Medical Officer for a public health system, Pat has a long-standing passion for the business side of healthcare. Prior to co-founding Digitize.AI, Pat was the Director of Inside Sales for the Sealed Air Corporation where he built the enterprise's first inside sales organization and led an analytics-driven approach to managing a $125MM+ product portfolio. Previously he held sales leadership roles at two NC-based startups, founded and sold an e-commerce venture, and led a successful career in national campaign politics. The University of the South (Sewanee), BA Political Science.



Mark Henry, Co-Founder and VP of Engineering

Prior to joining Digitize.AI, Mark was a software developer with Levvel, a fast-growing international digital transformation software development firm. Previously Mark was a lead developer at AvidXchange, one of Charlotte's tech unicorns, where he led the effort to build AvidXchange's payments platform. This core platform has been instrumental in helping the company grow from 50 people to more than 1,200. Mark started his career as a developer at Recognition Research (acquired by SunGard). Virginia Polytechnic Institute & State University, BS Computer Science

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Alex Smith, Director of Customer Success

Prior to joining Digitize.AI, Alex worked in multiple operation and marketing roles in the healthcare and hospitality industries. Most recently, Alex held Practice Manager and Regional Sales Director roles with Sona Dermatology & MedSpa.  Combining creativity and collaboration to produce efficient operational processes and successful product implementations is her passion and main focus at Digitize.AI.  University of North Carolina at Chapel Hill, BA Public Relations and Marketing. 


Justin Adams, Co-founder and CEO

Having spent the better half of the past decade involved with Artificial Intelligence and automation before co-founding Digitize.AI, Justin was a partner at Independence Consulting where he led the A.I. practice. Prior to Independence Consulting, he spent six years at PwC where he led global innovation initiatives focused on transforming the back office and helped build PwC’s Automation Center of Excellence. Justin began his career as an Intelligence Officer and sat on an advisory board for In-Q-Tel. Justin taught himself to code (badly) in Python. Wheaton College, BA Economics. University of Chicago Booth School of Business, MBA. 

Ravi Chandra Parvataneni, Data Scientist & Engineer

Ravi Chandra Parvataneni, Data Scientist and Engineer

Prior to joining Digitize.AI, Ravi worked on various Machine learning and AI projects while pursuing his Masters in Computer Science. An experienced and enthusiastic data scientist, Ravi joined Digitize.AI as a machine learning engineer. Ravi always believes in perseverance and learning from failures. Osmania University (Hyderabad), BS Computer Science & Engineering. University of North Carolina at Charlotte, Masters in Computer Science.

Dave Thomason, Sr. Software Engineer

Dave Thomason, Sr. Software Engineer

Prior to joining Digitize.AI, Dave worked with some of the best development shops in the Charlotte area, including elite teams at Levvel, AvidXchange and Skookum Digital Works. His development career has run the gamut - from QA to DevOps, and numerous roles in between - giving him a diversity of perspectives to pull from when building our systems. Always honing his skills, in his free time Dave studies a range of subjects, including modern web development, digital signal processing, electronics engineering and AI design.

Bob Hull

Bob Hull 

Bob is Chairman of the Board of Directors at SPX FLOW and a member of Deloitte's Financial Executive Advisory Group. Previously, he spent more than 17 years at Lowe's, including 14 years as Chief Financial Office. Also, he served ten years as a member of the Board of Trustees of the University of North Carolina at Charlotte.

Mark Linsz

Mark Linsz

Mark is co-founder of My Next Season. Prior to My Next Season, Mark spent 27 years at Bank of America in various senior management positions, including Corporate Treasurer. Mark is on the Board of Directors at CNL Strategic Capital (Levine Leichtman) and CNL CCT2 (KKR). Previously, Mark had been a member of the Board of Directors of BlackRock, Deposit Trust, and Clearing Corporation (DTCC), and Opportunity International.

Tammara Combs

Tammara Combs

Dr. Tammara Combs is CEO of Serendipity Interactive. Tammara has a proven track record of strong digital strategy and customer experience from her work at Fortune 500 companies, including Microsoft and Lowes. Tammara has a PhD in Information Science and a Masters and Bachelors in Computer Science. 

Robert Brinkley

Robert Brinkley

Robert is a partner in the Real Estate Practice Group in Womble Bond Dickson's Charlotte, NC, office. Robert is a longtime community leader and civic board member in Charlotte and also with strong ties to the Piedmont Triad, Triangle, and Eastern North Carolina regions. Robert has served as board of director member and trustee of various charitable and civic organizations. He is the immediate past chairman of the Board of Trustees of East Carolina University. 


Mike Lee

Mike is President of Independence Consulting. Prior to founding Independence, Mike was President of North Highland, a global consulting firm with more than 2,500 professionals in 50 cities around the world. Prior to North Highland, Mike worked for Arthur Andersen Business Consulting where he made Partner and was a Managing Director at BearingPoint. 

Tim Sittema

Tim Sittema

Tim is a Managing Partner of Crosland Southeast and is responsible for strategic growth, management, and capital markets. Time is also very involved operationally in all development and acquisition efforts. Prior to formation of Crosland Southeast, Tim served as President of Crosland Investment Services. Tim is a Board Member at Project 658, Rivers of the World, and The Barnabas Center. 


Mike Seferyn

Mike is the Chief Information Officer for the $11B Family Dollar division of Dollar Tree. He is responsible for IT strategy, service delivery, portfolio management, and project delivery for the 8k store chain. Mike previously served in a number of IT leadership roles at Lowes. 


Keith Anthony

Keith is a Managing Director at Independence Consulting. He has spent over 25 years working with Fortune 500 clients in the Financials Services industry. He is a former Managing Director of North Highland where led many of the largest Financial Services clients for the firm and was the Market Leader for the Atlanta office. His specific areas of expertise include business transformation, strategic planning, digital strategy, and merger integration with banking, insurance, and wealth management companies. 

Jay Plueger

Jay Plueger

SVP Strategic Initiatives and Corporate Development at AvidXchnage, a leading NC technology company. Jay has over 20 years of sales, product management, project management, and consulting experience in the technology industry. In the course of his time at AvidXchange, he created the company's first Product Management Department, and is currently spearheading the Strategic Initiatives Team focused on corporate development and high impact projects. Jay received his B.A. in Business Management from Luther College in Decorah, IA, completed graduate courses at McColl School of Business, Queens University of Charlotte, and holds a Project Management Professional (PMP) certification from Project Management Institute. 


We will trust that ultimately God is in control of this firm and will open and close the right doors.

We will trust each other and always assume good intentions.

We will trust the process, controlling the items we can control and not worrying about what we can’t.


We will be transparent in our actions and communications.

We will be transparent with our clients.

We will be transparent with our values.


We will be courageous in doing the right thing even if it is uneasy or uncomfortable

We will be courageous in loving others

We will be courageous in taking calculated risks